Why knowing your numbers is vital to business growth (Interview with Murray Phillips) - Ep 52

Knowing your key financial numbers is vital for your business if you intend to grow it.  Without up-to-date, accurate financial information you won't be able to make properly informed decisions.

In this interview, Murray Phillips (https://www.insightca.nz) shares his insights into the key financial figures that you should have available when you need them.

Murray addresses 4 important questions:

  1. How important is it to know your numbers in business (turnover, gross & net profit, customer LTV etc)?
  2. What are the most common mistakes that small business owners make with their numbers?
  3. How can they avoid those mistakes?
  4. What key financial knowledge does someone need when trying to grow a small business?




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