Don’t make this expensive rookie marketing mistake - Ep 20
Dec 16th, 2020 by smashingselfemployment
In this case-study I share the story of Tom and Dan and their expensive marketing blunder in the hope that you'll learn from their mistakes to save you time and hassle.
Tom and Dan ran an IT business and they paid for a campaign that was badly targeted and badly written.
The campaign cost them nearly £1,000 and picked up no new clients.
The key lessons were:
- don't spend a tonne of money on an untested idea (start small and scale up if it works)
- make sure you understand your target audience before doing anything
- make sure that your marketing messages speak to the target audience