Does email marketing still work? - Ep 24

In the age of social media you might be inclined to think that email marketing has had its day.

But the reality is far from it.

Email marketing is still a very effective (and inexpensive) marketing tool and is likely to continue to be so.

The key things to consider are:

  • 3 billion people use email for work related purposes, more than any social media
  • It's still dirt cheap, so ROI is easy to achieve
  • It's great for creating cross-channel engagement

However, it's important to use it wisely and not stuff your contacts' inbox with irrelevant and useless rubbish. You'll quickly lose fans if you do.



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