Are you doing enough marketing on your social media? - Ep 54
Dec 1st, 2021 by smashingselfemployment
If you're running a small business you should remember that social media is there as a client-engagement and customer-attraction tool. And that means treating it more like an actual marketing channel.
You see, far too many smaller businesses (and the self-employed) seem to think that just 'putting stuff on social media' is the way to attract customers.
Yes it will have some affect but you need to make sure you're putting out some actual marketing messages.
- Are you encouraging people to visit your website to take a look at what you're offering?
- Are you steering people towards enquiring about your products/services?
- Are you promoting offers and/or featured products?
Whatever you do, just remember that social media for business is a marketing exercise.