How consistent branding can help your marketing - Ep 48

It's important that your branding is consistent across all your channels these days. This is because people do a lot more research before buying and if there is anything that looks out of sorts then they're less likely to see your brand as trustworthy.

But it's not just about logo and company name, you also need to make sure the colours and the wording are consistent too.

The key with marketing is to build trust and if potential buyers see the same branding across all your channels then this familiarity will reassure them that you are who you say you are.

Any irregularity in your branding will encourage the potential buyer to think that there's something wrong here and they're less likely to buy.


N.B. This channel will soon be re-branded to Auckland Business Builders.  You'll get the same great content but it'll just be called something else.



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